Old Town of AlUla.
the project
Auditoire is a French agency based in Paris that
provides event management and experiential communication services.
For a large event in the old town of AlUla, to discover its history and culture, I developed a brand to be applied throughout the various places of the events:
An immersive experience show, an escape game,
a VIP dinner. I had to design various pieces of wayfinding, menus, goodies for the retail, pins, badges.
mood board
Logo - patterns - color palette - icons
Menu for the VIP dinner
Retail
wayfinding
Screen for the Immersive Show
